C.V.

WORK EXPERIENCE

Producer

January 2008 - Current
TVF Communications, London

  • Manage production and delivery of websites, e-learning programmes, DVDs, and print projects
  • Liase with developers, designers, account managers and suppliers to produce projects to deadline and within budget
  • Contribute and improve internal work process

Digital Content Producer

August 2006 - December 2007
Dorling Kindersley, London

  • Manage projects focused on XML and digital content exploitation
  • Manage work of offshore external suppliers
  • Liaise with creative and technical staff, in local and offshore offices
  • Provide support for creative books teams with regard to XML
  • Provide support for the digital licensing team on content exploitation projects
  • Ensure quality of deliverables, while meeting tight deadlines and budgets
  • Troubleshoot and problem-solve on project matters

Web Production Editor

September 2005 - July 2006
Nature Publishing Group, London

  • Produce Nature range of online journals - Nature Reviews Journal, Nature Journal, Vital, Drug Discovery Portal - according to weekly or monthly journal schedules.
  • Perform quality control of online content using XML tools and image processing software.
  • Archival of past journal content for long-term storage.
  • Assistance in site enhancements – construction and maintenance.
  • Maintains active communication with multiple departments to ensure needs and requirements are met.

Interactive Content Editor

March 2003 - March 2005
Cathay Pacific Airways Ltd., Hong Kong

  • Hands on user of Vignette CMS in association with work on www.cathaypacific.com and world wide sites.
  • Responsible for English, Traditional Chinese, and Simplified Chinese web content collation, translations, editing, and updates. Mainly promotional, illustrative and occasionally technical content.
  • Liaised with out-port (EU, Taiwan, Japan and Korea) content owners and providers, usability and design team, marketing team, customer relations team and specialist IT teams.
  • Assisted on web site version & application enhancements. Responsible for content implementation and user acceptance tests.
  • Aligned site content with Cathay Pacific's brand and communications guidelines. Ensured content credibility, correctness and usability within set guidelines.

Freelance Web Designer

July 2002 - February 2003
The Music Engine Ltd, London, UK

  • Key responsibilities included conceptualisation and content production for web-site publishing.
  • Utilised JSP driven portal server technology by Epicentric.
  • Re-produced high-resolution digital art files from EPS format to PSD or JPEG formats.
  • In charged of client communication to gather content for publishing. Sett up user accounts for respective web-sites.

Part-Time Print & Web Designer

May 2002 - February 2003
Talent Lab-Media Hub, University of East London

  • Qpas Ltd. (IT hardware solutions provider) newspaper advertisement design.
  • A3/A4 flyer design for Association of Media Practice Educators 2002 Conference held at the University of East London.
  • Web design and development project at TLMH.

Project Co-ordinator

June 2001 - July 2002
Chillfish.com, University of East London, UK

  • Final year group web design/ development project .
  • Main responsibilities included project schedule planning, client liaison, meetings coordination, meeting minutes, project progress report, maintaining group members' communication.
  • Assisted client in producing project estimate for tender documents to attract funding. Successful funding bid from British Film Institute. Other funding bids with Arts Council of England.
  • Arranged for back-end site hosting, content and file management, site-tests and preparation for site uploading.

Design Assistant

June - August 2001
University of East London, UK

  • Design Assistant to a team of four. Produced a web-site for a certificate for higher education distance learning technology course conducted by the innovations studies department at UeL.
  • Responsibilities included design assistance, collaboration with HTML coder on design and programming issues, site optimization, and search engine submission.
  • Main design tools include Illustrator, Photoshop, ImageReady.

Production Assistant

January 2001
University of East London, UK

  • Production Assistant to the team at the Multimedia Production Centre. Created UeL's interactive CD-ROM prospectus.
  • Main design tools include Photoshop, Macromedia Director, SoundEdit, QuicktimePro, and Toast to burn and produce tester CDs.

EDUCATION

BSc (Hons) New Technology & Multimedia

2000 - 2002
University of East London, UK

  • Award: Upper Second Class Honours (with final practical project scoring 80).
  • Final year essay research: Study of the similarities and differences of web development in the East and West.

Diploma in Interior Design

1996 - 1998
Limkokwing Institute of Creative Technology, Malaysia

SKILLS

Technical Languages

Proficient in: Photoshop, Illustrator, InDesign, Dreamweaver, Fireworks, Word, Excel

Good grasp of: HTML, XHTML, CSS

Sound knowledge of: XML, XSL, Javascript

Exposed to: Flash, Director, Project, Access

Conversant on both the Mac OS 9/ X and Windows 98/2000/NT/Vista platforms

PROFESSIONAL TRAINING

May 2008 external workshop

Attended web accessibility workshop organised by a research group Inclusive New Media Design (http://www.inclusivenewmedia.org/) based at the University of East London. Looked at web accessibility and issues for intellectually disabled users. Also received introduction to assistive web tools, followed by user testing with intellectually disabled audience.

October 2007

InDesign: Foundation

September 2007

Photoshop: High quality cut-outs
Illustrator: Foundation techniques

February 2006

Hands-on XSL: Transforming and styling XML
4 day intensive training course at the Learning Tree London

January 2006

XHTML and CSS: In-house web design team training

LANGUAGE PROFICIENCY

Fluent

English, Mandarin, Malay, Cantonese, Fujian

Basic

Finnish