I.C.E.

A simple yet brilliant idea that could save your life in the case of an emergency.

"A Cambridge-based paramedic has launched a national campaign with Vodafone to encourage people to store emergency contact details in their mobile phones.

Bob Brotchie, a clinical team leader for the East Anglian Ambulance NHS Trust, hatched the plan last year after struggling to get contact details from shocked or injured patients.

By entering the acronym ICE – for In Case of Emergency – into the mobile’s phone book, users can log the name and number of someone who should be contacted in an emergency.

The idea follows research carried out by Vodafone that shows more than 75 per cent of people carry no details of who they would like telephoned following a serious accident..."

East Anglian Ambulance NHS

I suppose it will stay a brilliant and good idea until some baddie decides to abuse it! Oh well, I shouldn't think negatively should I?

ICE website